The Importance of Hiring a Social Media Manager

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Let’s face it, you can’t survive in business these days if you are inactive on social media. Growth can happen by word of mouth but without an online voice, you won’t generate much traction with the masses. If you are a small business owner, you definitely have a lot on your plate, so tweeting or making an Instagram/Facebook post might get pushed to the back burner — that’s a logical thing to do. However, the value of having an employee dedicated to the brand’s online presence is, well… invaluable.

If you are struggling to have consistent activity on social media, a Social Media Manager or Marketer could take your business to the next level and significantly increase the traffic your business gets online. If you are not yet convinced, here are three huge reasons to hire a Social Media Manager/Marketer for your business.

1. They have a plan for your brand and they know how to execute it.

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Social Media Professionals understand what types of posts get different types of interactions, they know the best times to make social media posts, and they know how to make a social media strategy/structure. No longer will you be making random posts from your…